Frederic Liebert
Selected Projects
ING 'Casting' Incentives Campaign feat. Dirk Novitzki
@ Zauberberg
BRIGHT HEALTH CAMPAIGN
Flexible client and flexible approach: getting out the message was important to healthcare industry disruptor Bright Health. The pandemic shut down all shoots and traveling, which made it necessary to find alternative ways to connect with clients emotionally and informatively. To the rescue came Psyop and a global network of contributors to create a number of spots under very challenging circumstances.
@ Psyop
@ Psyop
APPLE iPhone 5c 'Plastic Perfected'
@ Fellow
Before this commercial, Apple's policy was to strictly shoot their iPhone products. Fellow was the first to convince the new leadership at Apple (Steve Jobs had passed away the year before) that photoreal CG can not only match photographed product shots but push creativity to new dimensions. For many years to follow, I was part of a team that worked closely with Apple on upcoming product releases and design explorations.
CALLAWAY CAMPAIGNS
Connecting, Creating and Elevating at its best. I worked with AOR Taco Truck Creative and Callaway over the course of seven years to create unique, diverse and memorable campaigns around drivers, putters and golf balls. Together we helped growing their business. Year after year.
@ Fellow
@ Fellow
@ Fellow
REEBOK ZIGTECH CAMPAIGN
I loved this campaign: US client, Berlin based agency (DDB) and US director (Todd and Kylie @ PSYOP), shot across four continents with a very distinct creative approach of playfully combining fun hand drawn cell animation and beautifully shot live action footage. Not to forget a fantastic line-up of athletes, including Hamilton, Casillas, Ovechkin and others.
@ Psyop
@ Psyop
@ Psyop
APPLE iPod CAMPAIGN (selected)
This iconic campaign produced at LOGAN was a true highlight: it is best-in-class-advertisement with a clear message, unique design and memorable visual presentation. It put teamwork onto a higher dimension through high intensity communication, around the clock production, sheer endless creative freedom, and countless shared meals...
@ Logan
@ Logan
@ Logan
OPENING TITLES / NETWORK / VARIOUS
I've worked on challenging projects, especially in the gaming, experience design, brand communication and architectural field. I produced projects with Coop Himmelb(l)au (BMW WELT) and Jean Nouvel (EXPO 2000), as well as game titles such as Metal Gear Solid, Resistance, Vanquish, Dragon Wars and more. Other projects included teasers for streaming networks such as HULU, NETFLIX, ESPN+ or GFX packages for AMAZON NFL PRIME or BEYONCÉ's Formation World Tour.
@ Fellow
@ Fellow
@ Fellow
@ Logan
@ Fellow
@ Fellow
@ Fellow
@ Fellow
@ Fellow